Working Africans spend an average of 87 minutes a day on public transport

Over 60% of sports media viewing in Africa takes place outside the home

"Gather-gather" is a Pidgin term for the widespread practice of getting a group together to watch content on someone's mobile

Most regular radio listeners in developing markets do not have their own radio

Passive media research systems have been implemented in only a few African countries, and with limited success

Over 80% of Africans have access to the internet, but less than 40% actually use it.